America is not the only country where automatics are preferred. Transmisions are going drive-by-wire and the number of gears is increasing. There comes a point where an H-gate is clumsy to use and +/- controls become more intuitive. I don't expect my two seater sports car with 7-speed dual clutch transmission to have an 8 position H gate (if you include reverse) when I get it.
So car companies are designing transmission controls like this.
That's an Audi picture, but I can find similar pictures for almost any manufacturer. Some will be dual clutch, some will be AMTs. Getrag have designed AMTs with two electric motors for the gear changes, so that the changes don't have to be sequential - either motor can move, or maybe even both at once, give several possible gear changes. But if you consider just one motor, or a dual clutch transmission restricted to go {1,3,5}<->{2,4,6} then it makes sense to give the driver a sequential control. If the driver has an H gate and goes 4 to 2 the gear change would feel odd to him going 4 to 3 to 2. If you make him operate a +/- control twice, it will seem more natural to him. After a while, these controls will probably be left in drive anyway: Europeans (used to manuals) will get accustomed to a lazier approach to driving as traffic and the number of gears goes up, and automatic modes become available due to drive-by-wire transmissions, without the losses of conventional ATs.
So for things like the AMTs and dual clutch transmissions, sequential user interfaces have a logic behind them. Another note - maybe I got it from this thread, I'm not going to check - is that drivers complain about the length of time AMTs take for a gear change. Its not that they are slower than manuals. In a manual, a driver is busy for the duration of the gearchange and not really consious of how long it takes. If he presses a paddle shift, for him the oeration is over, and yet for the transmission it has just started. This makes the driver much more aware of the duration of the shift. Getrag's AMT2 cut the duration of the shift, to reduce the nodding dog effect. Getrag's AMT3 increased the duration again - with powershifting making the shift smoother, the incentive to cut the shift time was removed.
Now Powertrain Limited is developing 6-speed transmissions which powershift like a dual clutch transmission, ie clutch-to-clutch shifting, (well friction plate to friction plate, as some are brakes), but from any gear to any other, eg direct 4 to 2 and not via 3rd. They can do this by having a set of friction plates per gear ratio, 6 in all. (They just release the friction plates for the offgoing gear and simultaneously activate the friction plates for the oncoming gear.) Here the incentive for a sequential driver interface is removed again. It will be interesting to see what driver interface they use.
Honda sequential mode gearchanges.
What goes around, comes around.