I don't know of any simple criterion for permissible seepage quantities, and if I saw one, I would probably tear it up and throw it away. A seepage quantity in gpm doesn't mean a whole lot without consideration of the materials the large flow passes through (silty sand embankment, fractured hard bedrock, weathered claystone, etc.), whether it's concentrated at a single location or evenly distributed along 500 feet of dam length, whether it passes through a sand filter, how high the gradients are in the more erodible materials, and like cvg says, whether it could cause slope-stability problems. Especially important is whether the seepage changes with time. You have to start by understanding what governs (or will govern) the location and quantity of seepage. Only then can you start trying to put numbers on it.
Internal erosion causes about half of all embankment dam failures. (Spillways cause about half, by inadequate capacity or poor design causing erosion in bad places, which leaves a very small fraction from all other causes like slope instability or earthquake.)