In Rock mechanics and engineering, by Charles Jeager, Cambridge University Press, 1972 (I know, that's a long time ago and things may have changed), page 119 says, "There is no known method for the direct measurement of tensile strength of rock in situ. An indirect method is to trace the so-called intrinsic curve (using circles of Mohr) in the area near the point sigma = 0. The tensile strength is expected to be about the same magnitude as the rock cohesion, but there is no proof that this applies for rock masses."