Let's say we have a machine which rotates CCW in the x-y plane
Let's say it is a simple enough machine to model as an undamped SDOF in each direciton consisting of rotor mass M and stiffnesses Kx for x direction and Ky for y direction.
There is a resonant frequency for each direction
wx = sqrt(Ky/M), wy = sqrt(Kx/M)
Let's say Kx << Ky, and accordingly wx << wy
Let's say the machine rotational frequency is w and wx << w << wy
So... the x direction SDOF system is excited far above it's resonant frequency ("mass controlled") and the displacement in the x direction (Dx) is approximately 180 degrees opposite the force in the x direction (Fx).
And...the y direction SDOF system is operating far below it's resonant frequency ("spring controlled"), and the displacement Dy in the y direction is in phase with the force Fy in the y direction.
Our unbalance is forward sense (CCW in the xy plane).
So Fy lags Fx by 90 degrees.
Let's use lag phase angle convention and arbitrarily assign the phase of Fx as 0 degrees.
The phase of Fy is then 90 degrees (lagging).
What are the responses Dx and Dy to these forces Fx and Fy?
In the x direction, Dx is 180 opposite from Fx (mass controlled), so the phase of Dx is 180 (180 lag from Fx)
In the y direction, Dy is in phase with Fy (spring controlled), so the phase of Dy is 90 (90 lag from Fx)
Comparing the phase of Dx and Dy, Dx has the greater lag angle. So Dx is lagging 90 degrees behind Dy. That corresponds to a CW orbit (reverse rotating).