That's actually become somewhat common (SCR front end) on larger HP drives LV drives now. The drawback is the extra circuitry (i.e. gate firing card) for the SCR front end and line phase loss sensitivity, but the payoff is eliminating the precharge resistor as a catastrophic failure point. if the gate circuit fails, the drive just doesn't power up.
As to Robicon's design, that has been around for quite a while now. As was explained to me, the drawback (if you want to call it that) is that the drive and transformer must be matched, thus sold together and be in the same cabinet. Other drive mfrs can have the transformer mounted separately, i.e. outside of the building to reduce the heat load inside. Robicon's take on that is that you need ventilation for the drive anyway, so having the transformer inside is not that big of a difference in exchange for the payoff of not having a precharge circuit.