A lot depends on your power source. Down here on a heavily industrial area, most of the local petrochemical plants have the benefit of a very stout power grid at 69,000, 138,000 or 230,000 volt transmission levels, and almost ALL motors are full voltage start, from fractional horsepower to 15,000, 480 volts to 13,800.
Several miles up the interstate, a new facility is fed from a 13,800 volt overhead line, and its only fairly large motor, a 4160-volt induced draft fan at 600 HP, is on a soft-start, a situation required by their service agreement with the local electric utility company. Full-voltage starting would cause a lot of problems with other customers on that 13,800-volt service as voltage was drawn down by a full-voltage start.
Another consideration for soft-start may be the mechanical requirements of the connected device.
These are just a few of the factors that go into making the decision on full-voltage versus soft or reduced voltage starting.
old field guy