"inside the shopping mall, so there's no exposures" Well, I'll argue that many stores have their doors open to the mall during the entire business day, so yes, there is an exposure. Now, some malls, possibly those that go bankrupt from their AC bills, help out by keeping the general access areas heavily AC'd, and your heat loss might actually be flipped, and you're getting cooling help. I've been in malls where the walkways were substantially cooler than some of the stores.
Nonetheless, I don't think you can make anything better by mucking with the CFM or loading. In most such cases, you wind up being more efficient, but with a higher load, which still pumps up the utility bill.
At the 10,000 ft level, nothing you do alters the heat load, so the delivered CFM has to be about the same, so the load on the AC is the same. Anything you do will not improve the wall plug efficiency of the system. Note that the store can healp itself by making the AC setpoint higher, thereby getting some AC help from the mall, but they risk losing customers because it's too warm in the store.
TTFN
FAQ731-376