Yes, Flooded coil indeed is the intention from what I know, but why does the coil need to be flooded you would ask?
With the return location, the coil remains under pressure from the pump at all times and thus insures turbulent flow thru the coil (3 to 5 FPS being ideal). If in supply, the coil gets only the water that is let in by the balancing valve (Oooops soooorry, the commissinoing set) and may result into laminar flow. Laminar flow is also equal to air build-up in the coil as RossABQ says (I suspect him to be a Brit as well with his "airbound" terminology)
Those are my two cents of explanation, there may be other reasons.
PS:
See, even with explanation, you brits confused our Baltimoran mauricestoker thinking about control valves instead of balancing valves.
Smile !!!