Balancing between different pumparounds implies significant changes in fractionation efficiency, almost in linear fashion.
For example, by increasing HGO pumparound rate, the amount of lighter (LGO) material which ends up in HGO becomes higher - due to reduced vapor flow from HGO pumparound return tray, and reduced internal reflux from LGO draw-off tray. This is equivalent to reduced reboiling and reflux rates in simple columns.
On the other hand, "extracting" heat on higher temperature level (HGO>LGO>Kerosene) from the main fractionator, improves heat transfer in P/A exchangers (higher LMTD). So, you will always have to swing between column heat balance and distillate yields (ratios of yields between Kerosene, LGO and HGO). It is best to maximize pumparound rates where separation efficiency between adjacent products has very high margin, while maintaining as low as possible yields of lower grade products, such is HGO.
Top reflux from the overhead receiver has similar drawbacks: besides corrosion issues (when refluxing overhead naphtha mixed with salt water back to the column), increasing top reflux at the expence of top pumparound causes further separation efficiency reuction between Naphtha and Kerosene. This happens because the amount of heat removed from the system is caused by evaporating relatively small amounts of overhead naphtha, compared to top P/A sensible heat change (higher equivalent mass flow required), which affects internal reflux.