Yes, most store-bought pressure gauges assumes you are near sea level.
I'm not totally sure how those things are set up in regard to how far off they would be if you are at, say 9500' eelvation. Sure I can caclulate the atmospheric pressure at any elevation, but what I don't know is how the gauge will respond. I suspect if I buy a store-bought gage in Los Angeles and drive up to the summit of Mt Whitney (14,000'+) it won't be accurate, but I don't know by how much because I don't know how the mechanical Bourdon tube mechanism is calibrate dor set up. It might start rotating backwards.
If you need tight accuracy, or if you are at higher elevation, you will have to get a special gauge, one that can be recalibrated for the difference in atm pressure. If you look on the Ashcroft or Wika webpages you will find what you are looking for in the way of special gauges and how they are set up and calibrated. Don't call McJunkin or Kelly Pipe because they won't know.