kmpillai,
The "design" pitch is based on the angle-of-attack of the airfoil section at a given station from the propeller rotational axis (centerline of propeller hub). Having worked for a propeller manufacturer once-upon-a-time I think ours, if I remember correctly, were measured from the blade face (opposite the camber side) to a plane parallel to the prop mounting flange at the 30" station. We made mostly variable pitch & constant speed propellers. There were variations (sometimes 10-20) on a given blade design that might have a slightly different twist resulting in a slightly different pitch. The pitch could also vary according to the blade's required position in the hub and the settings for a given application. It could be different for other manufacturers. So Check with the manufacturer to determine the actual location for the spec given.