Martin, the story that I heard was that a few developers from PTC went off and developed Solidworks. Basically, the same CAD "urban legend" as what the Solidworks seller is telling you, and I suspect that there is some truth to it, although how much I can't be sure.
As far as the software is concerned, I am afraid that I haven't had too much experience with Solidworks. But from what I recall, if you are modelling sheetmetal within SW you pretty much have to model everything outright, and keep sure of thicknesses and bend radii and the like.
Pro/E on the other hand, does have a specific module to speed up the sheetmetal design process, and some of the new features added can make sheetmetal design a lot faster. Also, Pro/Sheetmetal has the ability to create flat patterns of sheetmetal parts very quickly.
It is obvious that I am a little biased to pro/e, but one thing that I can suggest is that you have a "bakeoff" with the SW and Pro/E guys. By which you give each software reseller a drawing of one or more of your previously existing sheetmetal parts to remodel within the respective software, and then each can demonstrate the power of the power of their software as it would be applied to your specific application.
A colleague of mine who used to work for a Pro/E reseller used to participate in these all the time.
Hope this helps (longwinded as it may be)