One reason it's such a problem is that there is very little column dead load. This causes the footing sliding resistance to be next-to-nothing, so the choice is to either use hairpins (or some other idea) or have a very large footing to provide more dead load.
These large thrusts mentioned by jike also are often offset vertically from the footing far enough to cause the footing overturning ratio to be a problem. Using some kind of reinforcement in the slab resists these forces at a more favorable elevation.
Many people will not use hairpins or other reinforcement because of the argument that somebody will eventually cut it. It's a valid concern, but I have a hard time getting too worked up over it. The actual likely load is nowhere near the design live load except in heavy snow areas. There's also the unscientific observation that I've never heard of a metal building failing because the footing slid, causing a roller instead of a pin boundary condition.
BTW, the correct 2005 terminologiy is Metal Building System -- there's not much pre-engineered about these things nowadays.
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