Hmm well I have noticed that alot of times the Ansys examples "skip" some general knowledge. For example, I assume it told you what the parameters were for the Mooney-Rivlin model. However, who knows what material they are from or how they were determined. Unfortuantely, it is my feeling that you cannot just plug and chug for hyperelastic materials. For my company, when doing analysis with rubber, we send test samples to a test company which does a whole world of tests on them (uniaxial, biaxial, shear, compression) for about $2000 per sample. Then I can input all that data into ansys and Ansys will solve for the parameters of say Mooney-Rivlin, or Ogden, Yeoh, etc.
I can't just tell you what values to use for rubber. It is alot more complex than you probable realize (It took me a while to understand the complexities as well).
Hope that info helps!