Ok I just looked at help. Duhh. It makes sense now but it's a dumb way that's probably creating a lot of confusion. Here is what help says...
The plate bending moments (Mx, My and Mxy) are the plate forces that induce linearly varying bending stresses through the thickness of the element. Mx is the moment that causes stresses in the positive x-direction on the top of the element. Likewise, My is the moment that causes stresses in the positive y-direction on the top of the element. Mx can then be thought of as occurring on element faces that are perpendicular to the local x-axis, and the My moment occurs on faces that are perpendicular to the local y axis. To calculate the total Mx or My on the face of an element, multiply the given value by the length of the element that is parallel to the axis of the moment. For example, looking at the 'Plate Moments' figure above, the total Mx moment could be obtained by multiplying the given Mx force by the length of side BC (the distance from joint B to joint C). The total My force can be calculated in the same way by instead using the length of side DC.