Yes, densely packed people are heavier than cars, but 100 psf is pretty hard to achieve in any case. Look in the mirror & tell me you can imagine being in a 1000 sq. ft room with 499 people getting the same 1'X2' space as you. It ain't gonna happen & you know it. The 100 psf is to allow for the effects of dancing, stomping, whatever, without introducing yet another factor, because face it: if there are enough people to make 100 psf they sure aren't going to be able to produce an impact of 2 or 20 or anything. They'll be happy to breathe.