jraef is right in that the starts/period of time can vary widely between different MV motors.
I've found that a properly applied reduced voltage starter will usually increase the heating in the motor, but it's a fairly insignificant amount.
This is how I generally try to explain it in a simplified manner.
The torque the motor produces is divided into a "maintaining" torque and an accelerating torque. The maintaining torque is the torque required by the load just to continue spinning at whatever part speed it's presently spinning. Since this torque is required by the load it is a fixed requirement. The accelerating torque is the excessive torque over the maintaining torque that the motor produces and is used to accelerate the load.
As you reduce the voltage you lower the accelerating torque while the maintaining torque remains the same. If you reduce the voltage enough you end up with no accelerating torque and the motor stalls. At this point, all the current applied to the motor is just holding it at the part speed and heating the motor. The motor will run indefinately at this part speed until the overload trips or it burns out.
Now, if you increase the voltage just a little bit more the motor would be accelating but at an extremely slow rate. Since the accelerate rate is so small the motor is still operating in basically the same mode as when it's stalled and it will still reach it's thermal limit before reaching full speed.
So, instead, you increase the voltage a fair bit and you get a decent amount of accelating torque and the motor accelerates in a reasonable amount of time.
I think explaing the motor heating as the motor stalls or approaches a stall really shows how the heating increases. At times with decent accelerating torque it's not quite so easy to show.
Waross, to somewhat address your one post. If you hold the motor rotor stopped and apply 100% current the motor will overheat. So, saying that 100% current is "normal" current during the motor acceleration is not really true.