For the large motors, you should always specify the no. of starts per hour during (specifically during cold start and during hot start)during the ordering stage. Normally it shall be the part of motor data sheet.
Now, if the motor is already available at site, search for the motor data sheet. If not readily available, request the motor supplier.
For VFD driven motors, the permissible no. of starts may be relatively more compared to DOL started motor, due to the lower starting current or absence of starting inrush current.