When I started at school, we were still on the imperial system. Then metrication raised its head and we moved to the c.g.s system. Before long someone decided that this wasn’t right and we shifted to the kg.m.s system.
To say we have the SI system would be wrong. As other contributors have pointed out, most people work with a mix of units drawn from different systems. Even using cm instead of kilometres isn’t quite the same as using the SI system (a centimetre may be legit as an expression of length but what about when you calculate volumes? 1 cm3 is not SI, 0.001M3 is. Or is it? Then too, should it be 100ml or 1decilitre? Then add to the confusion by changing the names. The move from Fahrenheit to Centigrade was problem enough but change the name from Centigrade to Celcius, and Curies to Roentgens or whatever and you can confuse people even more. And what is the difference between 25C and 26C is it 1C or 1C ? is it because 1C is an actual temperature and 1C (one centigrade degree) is a difference in temperature…. but who is rigorous enough to make this distinction?
Now if life were as simple as just changing the road signs then I guess we’d all be in one unified system already. The speed limits don’t matter since no one takes any notice anyway and they become self-funding. Just install any speed sign in whatever units and follow it with a speed camera. In fact, in Europe speed limits are proving such a money-maker they have introduced variable speed limits on the Motorways, Autobahns, Autostrada, etc.. So one minute you’re legal and the next they dropped the limit on you, took your picture and made a cool £40. But that’s a political move and politicians won’t do it. It might cost votes (especially after Chancellor Kole bought it for a double whammy of (a) 1Duetsche Mark = 1 Ost Mark and (b) getting rid of Herr Titchmeyer, the Deutsche Bank and the Mark altogether for the Euro.
But if you give any retail business the choice they’d say let’s change. Let’s have lots of changes. Let’s have one after the other and don’t let’s try to do it all at once.
They know that the secret of any change is that the consumer pays.
Take plumbing, it changed in the UK many years ago. And guess what, 12mm and ½” are close, but not close enough. Any plumbing job became a nightmare in the UK as it gave plumbers the opportunity to change out whole plumbing systems because the new and old copper tubing didn’t match. “Change just one bit and you’re storing up problems for the future” they’d say. “Better to do it all now. Don’t know for how long we can get adapters”.
And note that the various adapters always seemed to be unreasonably expensive. “special” ½” to 12mm adapters always being more than ½” to ¾” or 12mm to 15mm. Or even than 12mm to 12mm straight connectors.
Another example, changing the weights to “metric” required every manufacturer to change from 1/2lb blocks of butter to the new metric equivalent size. Guess what, I’m sitting here debating whether to go and look at a block of butter to see what weight it really is sold in here! It looks the same (or does it?) I don’t know. …….
……………and I still don’t know, the wife takes the wrapper of and puts it in a dish. There, I actually went and checked. I think it is now 250gm (not 0.25kg). Some things went to odd values like 454gms (a pot of honey). Why 454? Is that a direct conversion? I doubt if any shopper knows (and how can the manufacturer say that this is approximately “30 servings”. The reason obesity is a problem is no one with an IQ of less than 180 can fathom out how many carbohydrates they’re eating per portion. Any diet is great but only if you have the first clue about how to measure your food factors. Food labeling is a nightmare.
While the poor consumer is struggling to figure out the difference between 1/2lb and whatever number of gms (250gm?) they now sell it in, they missed that the price per lb and price per kilo showed an amazing thing, it costs more when you buy per kilo.
Look at decimalization, (£1=240p to £1=100p) or any currency change. In Europe the coins have been withdrawn from circulation. Each one has been defaced. Then they have all been replaced with the new Euros. That costs money. I don’t know why they did it. It doesn’t make any sense at all, especially not for politicians except that each dreams of being President of Europe. But again, the consumer pays. Through taxation. Of course, some of the costs are recovered. The old coins are sold for scrap. One company in Scandinavia is turning them into ship propellers. I don’t know what other uses are being found. Who pays the balance of the costs? Helpfully, all those people with undeclared income stashed away in hard currency who couldn’t face walking into a bank with a suitcase full of old deutsche marks to trade for the new Euro (this was a serious problem in Germany, we are told) have helped contribute to the costs.
The currency change has, naturally enough, given the manufacturers another chance to hike the prices. Not just by rounding up when converting, this is small beer. For example convert 1 DM to Euros, it isn’t an exact conversion so naturally enough the sum is rounded up.
Now since many products are priced at $9.99 just to convince us its cheap where $10.00 makes us think it is expensive (I always fall for that one!); going from DM4.99 to E2.7445 goes to an intermediate E2.75 (a small gain) and then to a new E2.99 (a better gain). For the DM to Euro conversion notice that DM4.99 looks bigger than E2.99 because 4.99 is bigger than 2.99. This means it is easier to hike the price still further and hide it by fiddling with packaging sizes. So just change the package size and shape a bit and throw in a “Free” 20ml special offer. When the “Free” 20ml disappears no one will notice that the product costs 10% more after the currency change to before. Most people are pretty good at “size/weight recognition” when things are packed consistently. So always be sure to change the packaging. The fact that wine was sold in bottles where a bottle was 26floz was never a problem. It looked like a bottle. So just change to 75cl (not ccs) and change the bottle shape and who knows what they are buying?
More difficult is the conversion from Francs to Euros because the exchange is something like this: 4.99F = E8.2269. An immediate problem because 8.23 looks more than 4.99. Of course, the re-packaging trick works as well here. But while you may put less in the package to drop the price closer to E5, you may find it advantageous to not reduce the package size in direct proportion to the weight reduction. Buy an expensive box of chocolates some time and see what I mean. You’d be surprised what imaginative packaging can do to make 200gm of chocolates look like a 1kilo box, especially if the actual weight is printed just once in very small print.
So the trick is, never let the punter contend with just one conversion. Add a few more in and some repackaging tricks. There is even a fair chance some of them will get one of the conversions wrong, think they’ve discovered a big mistake of the manufacturers and stockpile two years worth of franks & beans. Then too, every change is an opportunity to sell $3 solar powered pocket converters at $9.99 a pop.
If you think this wouldn’t fool a 3-year-old, you’re wrong. My wife looks at the price per package and not the price per kilo (and shelf tags are very confusing since some show the price per kilo, some the price per 100gm and some nothing at all.) When we are in Europe she still converts the price to DM and using a 10 year-old conversion rate via Drachmas into Stirling. This is her sequential approach. She works things out according to the sequence of countries she has lived in, making no allowance for exchange rate changes. This is no more flawed, financially, than the EU approach to the Euro. Naturally, we don’t go shopping together. I spend the time trying to work out the prices only to find that while every other Mars pack has a shelf tag showing the price per 100gm the bag of fun size bars doesn’t have this so I never can decide whether to buy mars bars or not. I mention this because when there was only one size of Mars bar, the Mars bar price was used as a simple economic indicator in the UK. Now we have the “Footsie Index”. She, meanwhile is buying two loaves of bread for the price of one when we can only eat one (the ducks get the rest) but they just don’t offer half price bread. And how many pairs of red shoes can she really use? (none, it seems. She likes to shop for them, buy them and put them in the cupboard. I have never seen her wear them)
Letting illogical beings do the shopping unescorted is no great way to survive but it keeps the peace (Is a female Vulcan a contradiction in terms? Most illogical) but this is the key to change.
So believe me, even with the dumbest of finance directors, CEOs etc any half-way decent marketing guys can show a dozen or more ways to milk any change of units, currency, or anything else for a minimum 10% premium. All they ask is don’t do it all at once because that’s a clear 10% premium per change! And hey! The decimal change was a great earner. Why not now try binary? I can count to 10 on my fingers in decimal but to 1111111111 in binary (1023 in decimal?) The US has already started with a $1 (10000$) bill and a $2 (01000$) bill. They just need a $4 (00100$), $8 (00010$)$16 etc and we are half way there. Then label the old $5 bill 10100$ and the banks can get rich.
If we run out of changes, let’s do the whole thing over again, starting with the Babylonian hexadecimal system and cuneiform script. Bill Gates won’t like that, but I’m so fed up with having always to change the templates from Time New Roman to anything, anything else at all that Cuneiform will make a nice change.
So how about it? I’m game.