Slide...
Yep - the article also includes this:
[red]In one example, a museum building was to display a fine collection of bone china in glass cabinets that were to be fixed to the walls and floors. Even taking account of the fact that the space between cabinets could easily be crowded with visitors, it was shown that the floor loading was less than half the 4.0 kN/sqm suggested by the British Standard. A somewhat lower value was therefore used and the amount of structural intervention was dramatically reduced, without compromising the safety of the visitors or of the building.[/red]
This sounds like the studies I've read where office loading (usually designed at 50 psf) was found to truly range around 10 to 12 psf in actuality.
However, for any floor, we as engineers are judged against the standard of care - what another reasonable engineer would do - so most engineers I know are naturally conservative in their designs and would use the code required load or even higher if they suspected different potential uses for the floor - so in a museum, I can certainly envision a large group of people gathering for a party or an exhibition with speakers, etc. - and that sounds a lot like "public assembly" to me (i.e. 100 psf).