To quark, the question is essentially theoretical. It was raised because of the many queries of late, concerning J-T expansion effects, and from the very fact that I'm learning a lot from the experts in this forum and am looking forward to seeing their comments, yours included.
As I see it, this is the case of a gas initially in a rigid, insulated container that is allowed to freely (i.e., irreversibly) expand into an evacuated, insulated chamber (a Joule-type expansion).
No work is done on an external body, dW=0.
The expansion is adiabatic (a pre-condition), therefore dQ=0.
From the 1st Law, as you rightly say, for an ideal gas, dU=0. But U depends solely on T. Meaning that dU = 0 reflects the fact that for an ideal gas, CvdT = 0, or simply dT = 0.
Thus, the temperature stays constant, and we have an isothermic, adiabatic expansion. If the final volume is double the original, P2 = 0.5 P1 and V2=2 V1.
As in a throttling process dW=dH=0.
dH=integral of CpdT=0, meaning dT=0.
Entropy, S, should increase simply because of the irreversibility of the process, dS=R ln(V2/V1)=-R ln(P2/P1) = 1.99 ln 2 = 1.38 cal/(mol.K).
The key word, as I see it, is irreversibility.
I hope not having uselessly spent your time, and that my view of the process is correct.