Syrupmaker-
in regions of relatively low seismicity and when considering low rise construction (say three stories or less) using R=3 makes a lot of sense from both the Engineer's and Owner's perspectives. For the engineer, design and detailing requirements become simpler when using R=3. This saves design time and will also tend to simplify construction. For the Owner, the conservativeness of using R=3 (which may or may not result in slightly larger member sizes in moment frames, and thus possibly higher material costs) will probably be more than offset by savings in the cost of detailing and fabrication, IMHO.