The seal pictured has tangential inlet and outlet connections which, together with thermosyphon effects from a properly piped pot will promote barrier fluid circulation. Just be sure to get the right in and out connection depending on rotation direction.
Looking at the seal end view you have supplied - if the shaft is rotating clockwise then the left hand connection needs to be the outlet.
Use a minimum of 1/2" pipe or 3/4" tubing to connect between seal and pot, Mount the pot as close to the seal as you can and at least 18" or 500mm above the seal. Use all up-sloping pipe with the minimum of fittings and large radius bends.
The seal return to the pot is usually in the side and you should not allow the barrier fluid level to drop below the return line - or there is danger of nitrogen entrainment. Also thermosyphon will not work.
There should remain enough space above the liquid at full to at least accommodate thermal expansion. In practice, the upper (and lower) level of liquid is usually determined by a level gauge. The volume that the difference between high and low levels represents has to be compared with expected seal leakage and should be enough for 25 days between successive refills. So, if for example you have 2 litres between high and low level and your expected seal leakage is, say, 3 cc/hr, you will have 2000/3 = 666 hrs = around 28 days between top ups.
The previous posters are correct that by rights, you need to calculate the heat generated by the seal itself, plus any heat conducted from the pump casing and confirm that your seal pot is capable of dissipating that heat load. All seal vendors will have the ability to perform the heat load calculation and can tell you the expected temperatures in the system. As a general rule, with either water or oil-based barrier fluids you don't want this to exceed 80 degC (although may want considerably less on safety grounds - unless you are to put gaurding in place to prevent inadvertent contact with the system. Of course, if you are capable, it is not difficult to perform the heat load calcs yourself. (I've been in the seal industry 20 years, but I couldn't do it!!!)
Instrumentation wise, a Plan 53A vessel should have a level gauge, a low level alarm and pressure gauge and low pressure alarm. Barrier pressure should generally be set at 2 bar above seal chamber pressure.
A trap that many fall into is pressurising the pot with (typically) nitrogen and then shutting the nitrogen supply off - whereas in fact the nitrogen supply should remain on, so that you control only on barrier fluid level and not pressure.
All of the above info is available in API 682, which is a goldmine of information - especially the annexes and appendicies.
Hope this helps a little.