I understand that fuels sold in UK except Shell Optimax (V power) Tesco 99 (Ethanol) and perhaps BP Ultimate (noticed run on using this), are basically and often literally, exactly the same base product in to which each company puts in their own additive package. i.e you will see all kinds of tankers filling up at a Shell distribution site, Texaco, Esso, BP, Sainsburys, Tesco etc. etc. and they all fill up with exactly the same base fuel, i.e. they all share distribution points in order to reduced transport costs, but each company will add its own additive package at the filling gantry. Whether some additive packages are as good as others may be debatable!
I understand that Optimax is produced from a completely different base product than all other gasoline products available. The base fuel used is more highly refined than normal gasoline, hence the superior performance. Also the additive package used amongst other things is extremely effective in cleaning the engine inlet tract and combustion chambers. When used in engines that have previously only used "normal" gasoline, Optimax cleans these components to an as new condition!
Optimax was also subject to "overadvertising" but the claim was not upheld effective detergent additive,
An additional advantage is that, due to their different composition, "premium" fuels are typically two or three percent more dense than "normal" fuel, which means that each litre contains two or three percent more mass of fuel, and hence two or three percent more energy. All other things being equal, that automatically translates into a two or three percent improvement in fuel consumption (miles/gallon or litres/100 km).
I also understand Optimax to use Toluene in their fuel
Toluene is denser than ordinary gasoline (0.87 g/mL vs. 0.72-0.74) and contains more energy per unit volume.
The other additive that is being advertised with Texaco fuel in Ireland is Techron
Then with the Dyno testing the Tesco 99 Ethanol fuel produced the goods.
Perhaps a grain of truth but not value for money?