heaterguy,
Good question. Generally, the heat transfer coefficient will be different whether the metal is being heated or cooled.
To illustrate this dependence, consider one of the most well-known correlations for heat transfer: the Dittus-Boelter equation. This equation is:
hd/k = 0.023Re^0.8Pr^n
h = heat transfer coefficient
d = tube diameter
k = thermal conductivity
Re = Reynolds number
Pr = Prandtl number
The exponent n has different values depending on whether the plate is heated or cooled:
n = 0.3 for cooling and 0.4 for heating
Of course the Dittus-Boelter equation was developed for turbulent flow inside of tubes. However, correlations for heat transfer between air and plates, cylinders, or tube outer surfaces also shows a dependence on heating or cooling. In addition, there is a dependence on the orientation of the plate (horizontal, vertical, inclined, upward facing surface, downward facing surface).
I don’t know off hand how much difference there will be in the heating vs cooling heat transfer coefficient.
TREMOLO