mhk012, you can of course define "efficiency" as you want but it's not going to be a very useful parameter if you think about it. You'd also get negative efficiencies with your formula since one side is heating up so Tout - Tin is positive while the other side is being cooled so Tout - Tin is negative. However, that's not the problem with your suggestion how to define efficiency and I'll just use positive efficiencies from now on.
Let's look at your system. For your system, the tube side dT is 11.6 deg C. The shell side dT is 11.4. Crude and kerosene are going to have similar heat capacities at the same temperature so I expect your crude flow rate is about the same as the kerosene flow rate in this exchanger (conservation of energy says what one side gains the other side must give up ignorning heat losses to the surroundings). Using your suggestion, the efficiency is 98.3%.
Let's say the exchanger fouls so the crude isn't heated up as much. In fact, it only gains 1/2 the heat so the dT goes to 11.6/2 or 5.8 deg C. The kerosene side isn't cooled as much so the shell side dT is also about 1/2 or -5.7 deg C, this assumes the mass flow * Cp on one side is approximately equal to the other side which I estimate is the case based on your original data. Efficiency is still 98.3%. Would you say the exchanger is performing as well as previously when the heat transfer is 1/2?
How about a case where the dT on each side isn't nearly the same? Let's take your crude being heated from 200 to 210C tubeside by another hydrocarbon stream that is much smaller so it's cooled from 300C to 225C. Efficiency is 10 / 75 or 13.3%. Again, let's say the exchanger fouls so only 1/2 the heat is being exchanged. The crude is now heated from 200C to 205C. The other side is cooled from 300C to 262.5C. Efficiency is now (205 - 200) / (300 - 262.5) = 13.3%, no change. Does that mean the crude/kerosene exchanger is more than 8 times as efficient?
Think about the case where one side has no temperature change, condensing steam or boiling water, refrigerant, etc. dT on that side is zero so you efficiency is going to always be either 0 or infinite.