As far as design, taper angles of less than 7 degrees seem to be the accepted standard (for pressure recovery). For a good compromise between power and driveability, most throttles are sized flow about 80-90% of WOT air at 50% opening angle. This gives a fairly linear relationship between power and pedal position for most driving conditions (of course you can tune this linearity with your linkage angles or cable follower radii) without compromising WOT power too much. An oval plate shape will positively keep the throttle from going past closed and opening the other direction, as opposed to using shaft stops. Most of the bad throttles that I've driven are the result of actuation issues such as excessive friction and deflection, resulting in poor feel and control.