I like to offer the following humble input regarding the design of signs and their foundations:
1. Use proper wind speed for the sign locale.
2. Use proper code to compute the wind pressures with all applicable coefficients. I get concerned when I read, as started above; to use a blanket wind pressure of 30 PSF. Wind pressure by itself is meaningless! I like to run the wind loads for specific location wind speed, sign height, etc. I can not see how a 30 PSF can apply to any sing anywhere. I practice in “Florida and we have various wind speed zones that vary by county! Often times we have various wind speeds within the county.
3. You must determine the soil profile for the locale. The depth of embedment will depend on soil characteristics.
4. You need to determine bending moment at the base of the sign.
5. You need to determine if the sing is braced at ground level or if it is not. The presence of concrete slab will have an impact on the depth of embedment.
6. You need to account for torsional effects on the pole and the foundation. This is required per ASCE 7. Loads cannot be assumed to act symmetrically.
7. You need to determine the bending moment in the pole foundation and if reinforcement is required or not. You may not need to reinforce the foundation all the bottom.
8. I like to recommend the following short list of related references:
a. 1997 Uniform Building Code (UBC), Section 1806.8, page 2-45
b. Design of Concrete Foundation Piers - by Frank Randall, Portland Cement Association (PCA) - Skokie, IL, May 1968
c. Resistance to Overturning of Single, Short Piles - by Eli Czerniak, ASCE Journal of the Structural Division, Vol. 83, No. ST2, Paper 1188, March 1957
d. Outdoor Advertising Association of America (OAAA) - New York, NY
e. Tapered Steel Poles - Caisson Foundation Design; Prepared for United States Steel Corporation by Teng and Associates, July 1969
9. I have designed many signs and foundations. Some where over 90 feet in height. That can be tricky and one must do a diligent job in his design.
10. One last advice, make sure that your plans reflect details and practices that normal to the industry. What I am trying to say is avoid making non-standard details that may be too costly.
11. Last but not least, seek the advice and assistance of experience engineer. This will be very helpful and could be a great way to learn.
Regards,
Lutfi