Hi,
Since you have not given the details of the process, when you specify the fouling factors, have a mental note of how the FF affects the cooler design as a whole (in addition to the increased area).
1. Increases pressure drop of the process fluid
2. Will have to increase the velocity of the process fluid to compensate the increased cooler length
3. With an increased area, chances are the fan motor will fall into the higher range, thereby leading to bigger fans and higher energy consumption
4. So be judicious in selecting the value of the FF
5. Also, in view of the location of the coolers (for any airborne particles), evaluate the option of using air side fouling factors too.
Thanks