Your question encompasses two points and the corresponding answers are:
1) You, as the owner-operator is the only entity in position to confirm that the installation of variable pitch fans is "cost effective". You are the only one who can identify the total capital and operating costs involved in your part of the world and your working conditions. You, therefore, are the only one who can define "cost effectiveness" for your organization. Perhaps the cost of capital is more - or perhaps less - than in other parts of the world. We don't know, and we can't tell. The only one who can make a credible Return On Investment (ROI) based on a Discounted Cash Flow (DCF) analysis is you. That's the way I define whether a project is cost effective or not. I recommend you do the same.
2. As TD2K and Speco point out, there are energy savings involved in employing a variable-pitch fan. However, the magnitude of the savings (& of the ROI) depends greatly on the local cost of energy and the amount of variable heat load that you have in your process. Again, only you know these facts.
Anyone contributing to this thread can only assert the quality of energy savings potentially existing in a variable-pitch fan. However, we can't quantify the degree of savings - and much less magnitude of the attractiveness of those savings. Without any hard and factual basic data that is all anyone can say. Sorry.