I think what you are looking for is an auxiliary view - it is positioned in the place where your A-A arrows are and it's not necessarily a section view. I don't know where it is in Creo but in WF3 it's insert - drawing view - auxiliary view. Then you have to indicate an edge, axis, or datum plane that will dictate the front surface of the new view. Just drag the view to where you want it. You can create it as a general view but it's not as obvious which way is up as it is in the auxiliary view.