wdb,
Zone 3 is being set in reverse direction - what is the distance protection scheme being adopted. Is it Blocking scheme or permissive scheme. If it is permissive scheme, is it overreach scheme with weak infeed logic (POR with weak infeed logic).
The Zone 3 reverse reach is set to cover the shortest line in the reverse direction, normally and used to send blocking signal to the relay to the remote end of the protected line to inform that the fault is not in the subject line section. This is in case of blocking scheme. The reverse looking Z3 is used in the weak infeed logic in case of POR scheme. The non-operation of the Z3 is considered same as fault within the protected line section (since there is no source or weak source at that end).
Hope you find the answer you are looking for, above. In case you are interested in more details, you may download distance relay P441 Technical Guide from Alstom website. This has detailed explanations with block diagrams for various distance protection schemes.