MVD (Industrial):
In order to stimulate efficient heat transfer, you should provoke good convection currents in order to accentuate the controlling film coefficient (presumed to be that of your hot tomato paste). However, I envision that it would be next to impossible to expect an agitator within the drum being filled. Any attempt to cool the paste after it is inside the drums, without any stirring or agitation is going to be very time consuming and inefficient.
My first attempt to cool the paste would be to do it while the paste is flowing from the filling machine and into the drum. I visualize a cooled coil as an extended spout from the machine, leading to the drum to be filled. This method allows you use the fill machine's pressure as the driving force to stimulate a large Reynolds number within the cooled coil, giving a better convection film coefficient. You may have to increase the machine's fill pressure due to the high viscosity of the paste and the added resistance of the coil. But this is what is usually the case: a higher driving force is typically used to generate a better film coefficient by increasing the Reynolds number.
I would use a helical coil (with an external cooling jacket - a "double tube" affair) because it allows for more cooling area in a reduced volume and it accentuates internal eddies and added turbulence to the paste. The paste would flow in the internal tube while the water would be in the outer tube. Spiral and Helical coils are known and proven to yield much better film coefficients because of the added internal eddies (HTRI reports). The natural configuration of the coil also lends itself well to thermal expansion and mechanical vibrations. A trial run on an experimental setup would not be expensive to try - at least on one drum filling line. I would recommend a trial setup first, because you and I know from the outset that the viscosity of the paste is going to change differentially as the paste is cooled within the coil. This viscosity change will affect the driving force required to fill the drum in the time you require. I presume the paste is NOT a newtonian fluid - am I correct?
Depending on your filling rates, I would try a 3/4" SS tube inside a 1" SS tube. The water connections on the outer tube would be counter-current and be done with Tygon tubing.
There are assembled double-tube suppliers in the market place. I have seen them advertised in Thomas Register. You may have a simple application here if you can contact one of them.
Hope this helps.
Art Montemayor
Spring, TX