In a wood building, I break the other way and prefer simple spans for a few reasons:
1) Little real material cost savings in my opinion.
2) The crews that frame wood generally don't like to handle large/heavy pieces of steel.
3) It's hard enough to convincingly LTB brace the top flanges in wood. I don't want to have to mess around with LTB bracing the bottom flange too. The continuous beam over column connection tends to produce a very critical stability condition that has caused plenty of issues in the past when not properly braced. So I'd prefer to forgo it altogether. Additionally, if your bottom flange bracing ends up being anything other then incoming framing packed tight to the beam, the cost of installing the bracing may well outweigh any savings from a lighter beam section. And, if your LTB bracing is wood material in some fashion, it's worth noting that owners generally feel at liberty to modify wood framing at will in the future.