qshtr
Ammonia Flaring is fairly common but there are a number of things about Ammonia which make it very slightly problematic and just having a good calorific value is not enough.
1 - because of its strongly negative heat of formation, it is quite stable and needs to be heated before it will break down and support its own flame;
2 - because there are no components which produce solid intermedaates (like carbon) it has a very low radiant output and this works against its self stabilization;
These two features somtimes make it difficult to ignite and likely to burn incompetely in an open flame situation. You can get an idea about how bad this is by looking at the upper and lower limits of flammability. (I suggest "Limits of Flammability of Gases and Vapor" US BOM#503). The limits downward propagation dont even exist below about 70 degC gas temperature. [A flame needs to stabilize by downward propagation if it is going to be self stabilizing].
Using some additional supplementary or pilot flame is pretty much essential, particularly as most ammonia comes from cold storage. If you don't do that, the destruction efficiency suffers and you will get a smell problem. The size of the additional flame depends on a number of factors like the ammonia release and the discharge velocity, but it is not usually very much. Adding a small amount of hydrocarbon also works because it provides transient carbon (yellow color) which increases the radiant output and helps self stabilization.
The increased NOx which you get was already noted by mbeychok.
If you need to talk specifics let me know.