Your best bet is to measure your gas flows. Natural gas = 1000 Btu/cf. Then look at a Sankey Diagram for a furnace. Energy In = Energy Out. IN is the fuel gas, OUT is hot flue gasses, heat into product, and losses. Kiln losses typically are from shell and from holes/leaks. Be cautious about adding insulation! This will raise the temperature of the existing refractory and structure, maybe beyond their limits. Also, if you add insulation then the temperature inside the insulation might drop below the condensation point of the flue gasses. Condensing water rich in acid inside the structure is bad.
Final note, be cautious of units.
1 M Btu/h = 1,000 Btu/h
1 MM Btu/h = 1,000,000 Btu/h
1 MJ = 1,000,000 J
For Imperial Units M = Mille = Thousand & MM = thousand thousand = million
For Metric Units M = Mega = million
Confusing the two systems is why (I've been told) the NFPA dropped MM Btu/h and M Btu/h from their standards (eg. NFPA 86)