Sorry, been away on a weeks holiday and have not been monitoring this site.
Answering several of the above,
No other code that I know of has a similar provision.
Standard prictice on building sites is cogs at the top. You would have to do very detailed site supervision if you were going to define bottom, and expect some arguements with some very large steel fixers when you tell them to pull their beams apart and start again! The +ve moment zone in a beam is about 70% oif the span length and cogs at the top suit this area, so I would still put them at the top for this reason. If you cannot fit your shear reinforceemnt in at the supports because of the 20% reduction in that area then I suppose you could switch them around but I would tend to make my beam a bit bigger so the problem goes away and still put them at the top.
And Yes it does seem severe. I am not sure where the 20% came from. I understand there was testing to justify it. I am checking to see if I can find out more about the testing. I will report back if I can find out anything.
Yes, for special structures like pier cross-heads which normally have very good supervision switching the cogs would be logical.
General development length theory says that if there is a confining force, then the developmennt length reduces. I think this is included as an option in the latest draft (still not approved for release and we still do not know when it will be!!! Maybe KRud will force it to come out this year to help the printing and training indutries and to give consultasnts something to do!!).
I think it came into the code in 2001!