Two quick stories, occurring before & after my time at "Company X".
#1: During CompanyX tenure.
Asked to go with my friend the SalesGuy on a road trip.
Sitting at customer table, SalesGuy is doing his ADHD-addled "I'm the center of attention" clown act. Customer is overworked engineer, getting irritated at "another salesman". Finally I put my hand up in SalesGuy's face and say "Tom, SHUT UP, and let the man talk, and LISTEN. Now, CustomerGuy, let me tell you. I'm just the dumb engineer, not the sales guy, so I will tell you the truth about whether our product is good for your application or not. So tell me what you need." CustomerGuy gushed a sigh of relief.
We got the sale. SalesGuy & I were very successful after that and became great friends.
#2: After CompanyX tenure.
CompanyX forced to lay me off due to collapse of my particular industry. I decide to have a try at engineering consulting business. Unfortunately my business started 6 weeks before the 9-11 Event, which initiated a 3-year deep recession.
My sister-the-Psychologist gives me a skills test and says my worst skill is "cold calling", is a fear of rejection. In her wisdom, she says "it doesn't mean you can't do it, but that you must work harder at it."
My business failed on first attempt. I go on unemployment and interview CompanyZ. EngineeringMgrGuy tells me he's very interested and will contact me in 3-weeks (never did...boo hoo hoo rejected again). I get a referral for a consulting gig which helps me survice the Recession. Emboldened after 1st gig is done, I decide to cold call EngineeringMgrGuy and ask for some work. It turns out the reason he never responded is that HE was laid off shortly after my interview. I decide to call back on cold call to seek work (I knew that there was opportunities there). I called repeatedly, got the automated attendant, and waded through a dozen or so employee directory names until I got a live person. I explained my purpose and goal, and got transferred to another party. After the SEVENTH transfer I was speaking with the President of the company. He transferred me to NewEngineeringMgrGuy and he invited me in the next morning. This meeting resulted in a very lucrative contract.
Lessons learned:
1. Cold calling is hard to do for many engineers, but can be done.
2. Most times it is done badly and is a waste of time.
3. With a strategic approach it can be useful.
4. There is work under every bush if we're willing to look hard enough for it.
That "fear of rejection" thing...I don't have it any more. I'm now a fearless cold caller and Gatekeeper-avoider.
TygerDawg
Blue Technik LLC
Virtuoso Robotics Engineering