From reading those articles, it sounds like they're just saying that clockwise tumble is important in their particular engine, because of the relative positions of the spark plug, injectors, and valves.
To make their statement more generally applicable, perhaps they should have said something like "If the air tumbles towards the spark plug, it will carry a directly injected fuel spray into the spark plug, creating a soot buildup that leads to misfires."
It's silly, to me, that they're even calling the tumble "clockwise" as it's only clockwise in the particular view they're showing. If one were to look at the cyl from the other side, it'd be a CCW tumble, and (presumably) nothing would change.