ctopher,
I went to a demo on the Z Corp scanner yesterday. Quite impressive, I must say, but the $40K it costs would be difficult to justify. The demo consisted of calibrating the scanner, doing the scan and importing into SWX. After about an hour and a half there was a solid model of one of the oversize fist toys (Thing from Fantastic Four, I believe). It's absolutely awesome technology, particularly for a first pass at it.
The Scan to 3D add-in really does automagically generate a model. Granted, it basically plays connect-the-dots with the point cloud data, so you end up with a model with thousands of faces. The add-in even filled in holes in the scan and completed (with one crappy surface patch) the interior area of the part that the scanner couldn't get to.
If you needed Class A type surface data, you'd have a ton of cleanup to do (and you wouldn't be using SWX), but if you just need to design around something you could do that easily. You don't need the Premium module, because the scanner does output STL files, which you can import into SWX and get a tesselated model provided your workstation has the horsepower. The add-in just provides more tools to manipulate the scan data.