Actually motor starts-per-hour capability is a function of the mass/inertia it must accelerate, the load on it once accelerated, and the cooling time between starts. For all we know the load may be very light compared to the HP rating on the nameplate, which might explain the motor having lasted this long. That's what one would do if wanting to start a motor this often and not have it fail; up-size the motor.
But what is often forgotten in this process is that motor starters are designed for the BASIC starting duty of the size of motor they are selected to control, including a standard number of starts-per-hour as well, because the contacts must cool off in between starts too. So for example if the basic starts-per-hour rating of a 200HP motor is 1 cold start + 2 hot starts per hour with 15 minutes between starts, that will be what the starter was designed for as well. In addition, the hardest thing on contacts is not the starting, but the stopping of the motor; extinguishing the arc that forms as the contacts separate. That is where the damage happens, because the temperature of that arc is the same as the surface of the sun, the contact material is liquified on the surface. The more often it must deal with that arc, the less time it has to re-solidify in between, so more material is eventually vaporized each time.
Add to this the fact that Westinghouse has not made a motor starter in over 20 years. So in my experience here is what has taken place. The original starter lasted a long time, but the compressor did not cycle as often either. Then when the BMS was added and inappropriately programmed, it killed that old starter. But because it was by then obsolete, Cutler Hammer wanted a LOT of money for the replacement contacts because they were trying to convert people to their newer products. However your "frugal" owners found a source for cheaper replacement contacts from one of many aftermarket resources, most of which produce absolute crap, but they know that their primary market is exactly the type of cheapskates who would not know or care. So for years, they have been replacing bad contacts with bad contacts.
Be that as it may, the bottom line still remains that this is an inappropriate application. If your BMS is in total control of this compressor and nobody will deal with that duty cycle issue at that end, then the only viable option in my opinion will be a PROPERLY SIZED (because it too must cool off between starts) solid state starter, even if you do not bother with the soft starting aspect (although I certainly would). I would venture to say however that when the "frugal" owners see the cost they will elect to eskew that path as well, they will continue to throw good money after bad on replacing contacts at a very high long-term cost until the motor fails and maybe damages the compressor, forcing them to modernize the entire setup.
"Will work for (the memory of) salami"