In terms of NFPA, 13 chapter 10 and NFPA #24 would be the place to look.
If you are asking who actually does the work, the UA usually claims U/G fire-only mains for the sprinklerfitters, unless it is a multi-trade local. Up here on the Canadian Prairies, it is almost always combined fire water/domestic and the non-union plumbers snag that work.