I'll try to explain the effects of temperature on the rates of a reaction and on the reaction equilibrium meaning the concentration of reaction products (or as roes says, conversion).
Chemical rate laws are those that try to relate the rates of a reaction (i.e., changes of concentration per unit time) as function of concentrations and of thermodynamic parameters. The Arrhenius equation is one rate law trying to correlate rates with temperatures.
In general, to better understand the effect of the various functions in an exponential equation one takes logs.
For example, using atul1's notation:
lnk = lnA - Ea/RT
where A, Ea , R are all constant parameters.
Not all reactions follow the Arrhenius formula, meaning that in a plot of lnk vs 1/T you don't always get a straight line. However, on short T ranges you may get a straight line, and can thus calculate the activation energy Ea. Activation energy is always negative, meaning one has to add it to the reactants for them to start the reaction.
A general explanation of why higher temperatures increase the rates of a reaction is based on the kinetic theory that implies that at higher temperatures the rate of collisions between "reacting" molecules increases.
As to predicting the effect of temperature on how the reaction equilibrium (not the rate) will respond to it, Le Chatelier principle comes to our rescue, stating that if a reaction is exothermic, lowering the temperature will favour the increase in the amount of the reaction products [conversion], because the heat generated in the reaction will tend to minimize the lowering of temperature. For example, take the exothermic production of ammonia by the Haber process.
Now, combining activation energy with temperature: the higher the activation energy of a reaction, the more sensitive is its rate k to changes of temperature. The activation energy Ea is larger for endothermic reactions than for their reverse exothermic counterpart. Therefore, as the temperature rises the forward (endothermic) reaction produces more products and the rate increases more rapidly until the concentration of products has risen enough for the reverse reaction rate to match the forward rate.
Coming back to the Haber process. Because the synthesis of ammonia is exothermic, lower temperatures favour the product (better conversion). However, the rate at which nitrogen and hydrogen combine at ambient temperature is virtually zero and the reaction proceeds infinitely slowly towards equilibrium. Fritz Haber was faced with a dilemma: high temperatures would be needed to get an acceptable rate of conversion but if he did increase temperatures the extent of conversion would be very low. He solved the conumdrum by using a catalyst, porous iron, that reduced the activation energy and could thus synthesize ammonia at lower temperatures. However, the catalyst also sped up the reverse reaction, i.e., although the equilibrium composition was reached more quickly, it contained very little ammonia! The final solution was using Le Chatelier again, he increased the pressure (favouring lower volumes) and removed the ammonia as soon as it was formed. His chemical engineering colleague, Carl Bosch, successfully designed the first high-temperature, high-pressure, catalytic industrial process, that led to two Nobel prizes. The Haber-Bosch process is still the sole source of ammonia produced throughout the world.
Summarizing, higher temperatures increase rates of either endothermic or exothermic reactions, but do not induce conversion of reactants to products (i.e., equilibrium) in exothermic reactions.
I hope my above expose is of help.