The August September 2022 issue of Mechanical Engineering by the ASME features an advertisement by Eugene F. Adiutori in which he claims the equation q=hΔT cannot be "Newton's law of cooling" because cooling is a transient phenomenon, and the equation is steady state. He discusses what he calls "new engineering", and he claims that the articles he submits to ASME's Journal of Heat Transfer are being rejected by professors. I am Googling him here and I see publications, some in Mechanical Engineering, and stuff about about Why Conventional Engineering Laws Should Be Abandoned, and the New Laws That Will Replace Them in the journal Global Journals, which may be predatory.
Is this guy for real? If not, why is the ASME having anything to do with him.
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