printing on glossy paper looks awful

So, I'm doing an image processing scheme in infrared, I'm going color for the images, the problem I'm encountering is, the pure red and pure blue colors seem to be a lot darker than composite colors, like purple, violet or orange when I print them out on glossy, I've been playing around with post processing in matlab converting the image from RGB to HSV, though I have no idea what makes colors appear more apparent, like the value portion or saturation portion of HSV, like some basic boundary conditions for them... any reccomendations?