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Marketing Guru Help

Marketing Guru Help

Marketing Guru Help

(OP)
Well, an article by Bob Kelleher appeared in the Atlanta Journal-Constitution this morning. Its title is:

Social Media a Vital Tool for Businesses

Since it's printed in the AJC, it must be true.

I own a small business, so I thought I had better read the article and do what Mr. Kelleher says. After all, it is vital for my business. My problem is that I don't understand some of Mr. Kelleher's writing, and I was wondering if perhaps my eng-tipper friends might be able to help. Here are a few of the lines that I'm having trouble with:

"Companies need to proactively leverage social media to drive their tri-branding efforts."

"...companies use social media to link both product and employment brand."

"...to get their customers to sing their praises, or live their brand."

"Companies should be leveraging social media to boost brand..."

"Firms should identify their most 'connected' employees and ask if they would be interested in being brand ambassadors, and tweet new products..."

Please help. I need to leverage something (my car on a jack?), brand something (one of Uncle Gus's cows?), drive something (my Chevy?), link something (swingset chain?), boost something (my grandson onto my knee?), tweet something (with a piccolo?) and make my clients live my brand (enslave them?). I think I have to name an ambassador too. Do you think Henry Kissinger would be a good choice? I'm also supposed to do all these things proactively. What happens if I accidentally mess up and do them conactively or amateuractively?

I'm stressin' bad. cry




Best to you,

Goober Dave

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RE: Marketing Guru Help

MBA's are going to be the death of America...

John R. Baker, P.E.
Product 'Evangelist'
Product Engineering Software
Siemens PLM Software Inc.
Industry Sector
Cypress, CA
Siemens PLM:
UG/NX Museum:

To an Engineer, the glass is twice as big as it needs to be.

RE: Marketing Guru Help

Summary after removing all of the buzzwords: Set up a facebook page and twitter account for the business, pick the employee that spends the most time tweeting/facebooking during work hours and have them update and maintain the pages.

RE: Marketing Guru Help

(OP)
Thanks 1gibson. I can breathe easier now.

Best to you,

Goober Dave

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RE: Marketing Guru Help

Most of the marketing speak you can usually treat like prepositional phrases or adjectives: just remove them and see if the sentence still makes sense.

Here is the translation (the only words I "heard" when I read this.)

"Companies need social media."
"...companies use social media."
"...to get their customers."
"Companies should be social media..."
"Firms should identify their employees and ask if they would be ambassadors, and tweet new products..."

A little crude, but effective.

RE: Marketing Guru Help

They are not going to get me, I don't do social media. I only do social drinking.

----------------------------------------

The Help for this program was created in Windows Help format, which depends on a feature that isn't included in this version of Windows.

RE: Marketing Guru Help

Dave,

Check out my Twitter feed - all will be clear. looking around

RE: Marketing Guru Help

(OP)
evilcrybigcheeks

Best to you,

Goober Dave

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RE: Marketing Guru Help

Have you ever met anyone who was influenced to select you for Engineering work based on your "presence in Social Media"? Me neither, unless you call eng-tips.com "social media", which seems to be a stretch. Facebook and LinkedIn (I don't have a Twitter account) altogether seem to be full of drivel that would tend to drive me away from selecting a company if they have a significant presence on either. The article may make sense for a company that does Video Editing or Web Design, but my clients just don't look on those sites for competent Engineering services.

David Simpson, PE
MuleShoe Engineering

"Belief" is the acceptance of an hypotheses in the absence of data.
"Prejudice" is having an opinion not supported by the preponderance of the data.
"Knowledge" is only found through the accumulation and analysis of data.
The plural of anecdote is not "data"

RE: Marketing Guru Help

(OP)
Exactly, David.

To me, if you're not marketing to the masses, social media is a waste of time. Would you go searching Facebook for an engineering consultant?

Best to you,

Goober Dave

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RE: Marketing Guru Help

None that I've ever come across. Admittedly my presence on FB is pretty much limited to family and a half dozen close friends so I'm not that up on what all goes on there. My wife has hundreds of links she follows, but they are all political, none are technical.

I was trying to find out something about a German Engineering firm just now and went to their FB page. Not much there, but FB put a list of "Other Pages in the same category" and the first one is Disney. I think that says it all.

I was also looking for information on a FTSE 100 Brit Engineering Company. They didn't have a FB page, but their LinkedIn page had 40% of what was on their website--I found that right away in Google, had to hunt for the FB page. Not sure what the LI page really adds.

Two for two. 100% of the Engineering firms I've looked up on Social Media have a very lame presence on Social Media. Both seem to be doing just fine without it.

David Simpson, PE
MuleShoe Engineering

"Belief" is the acceptance of an hypotheses in the absence of data.
"Prejudice" is having an opinion not supported by the preponderance of the data.
"Knowledge" is only found through the accumulation and analysis of data.
The plural of anecdote is not "data"

RE: Marketing Guru Help

(OP)
KENAT,

Your point is stunningly, slap-me-in-the-face valid. My gut feeling is that they are few right now.

However, those growing up with social media will be running the companies and deciding who to hire, either as a consultant or an employee.

I'm praying that retirement arrives for me before I am forced to market to text-messaging, facebook-posting, tweetle-de-tweeting youngsters.

God bless us, one and all.

Best to you,

Goober Dave

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