The list of services I offer is to help manufacturers improve throughput, design new machines, processes, or products, plan, manage and document projects, improve safety, reliability, reduce downtime, Source and evaluate new OEM equipment, Provide dynamic, kinematic and FEA analysis and simulation of machines and mechanisms.
Marketing up till this point has been targeted emails to the owner, or operations manager of small and medium sized manufacturers. The response rate has been around 1%-2%. By response I mean I got some type of acknowledgment back like "thanks, we might have something in the future and will keep your info on file".
I sat down with a couple volunteers from SCORE and they gave me some suggestions to implement; get in front of more people any way I can, leverage the contacts that I already work with, trade shows, develop my 30 sec introduction, change message to "benefits and solutions" instead of "services offered", etc.
What type of marketing works best for this type of business? Trade shows, trade magazine ads, articles, seminars, phone calls?