In the old days most items were powered through a linear supply and the transformer provided a good deal of protection and the filter capacitors supressed any transient that got through. Power switches were just that - power switches that completely broke the incomming power.
Before the old days, the active devices were tubes, and the linear power supply even had a tube rectifier. Forget transients - these are even immune to EMP!
Nowdays, efficient swithing power supplies are used, and in most equipment the power switch is a "power request" to a always-on circuit. These are exposed to incomming transients even when you would think they are OFF, and there are plenty of semiconductor devices associated with the primary side of the supply.
Skogsgurra - Maybe the author of the article didn't know the difference between "Magnetic Coupling" and "Capacitive Coupling" !
Coconutalley - It's great when you can design everything in the equipment, but frequently you're forced to buy out-of-the-catalog power supplies, the the supply guys compete for the last penny frequently cutting corners on the voltage rating of parts down to just what's necessary to meet the approvals.
I did a lot of design of electronics for off-road industrial vehicles , and transient protection for a alternator-sourced voltage is a big issue. It would probably be easier powering from a lighting bolt! Magneto sourced supplies (ATVs, watercraft, etc) are even more fun! Glad I'n not doing that anymore.