The major areas of concern are (not in any particular order):
Number of starts per hour, and number of starts per minute.
Length of start (acceleration time)
Jogging (rapid start and stop, like a crane)
Plugging (rapid forward then reverse)
Power rating, can be in amps, horsepower, or kilowatts and voltage.
Type of overload protection (i.e. thermal or solid state, fixed or adjustable)
Parts, do you want to fix/repair or toss out and buy new.
Physical size and enclosure requirements.
Note: in the NEMA vs. IEC debate, the biggest performance difference is the inherent oversizing of NEMA devices. For a 480V 10HP (nominal 14A) motor NEMA uses a 27A device while an IEC device would be rated 18A.