Shock duration is vitally important, since it controls the bandwidth of the excitation. Crudely, the upper limit of the frequency of excitation is given by the inverse of the duration of the shock pulse (eg, if the pulse lasts 2 milliseconds then it'll excite up to 500 Hz).
So, for a given peak g level a shorter pulse puts less eenrgy in anyway, spread over a greater bandwidth. Even if you normalise for energy input in the event then it is still putting less energy in per unit bandwidth.
Now, at some point this argument does fall apart, since if you make the pulse long enough, but keep the total energy input the same, you minimise the damage.
It's actually an impedance matching problem - a sufficiently fast pulse does no damage, a sufficiently slow pulse does no damage, it's the bit in between where real life operates.
Cheers
Greg Locock
Please see FAQ731-376 for tips on how to make the best use of Eng-Tips.